Exploring consumer purchase intentions towards traceable minced beef and beef steak using the theory of planned behavior
نویسندگان
چکیده
منابع مشابه
Consumers’ Purchase Intentions toward Traceable Beef—Evidence from Beijing, China
The utility of food traceability standards aims to reduce the of food security and to provide consumers with targeted information. A survey has been conducted on sample of consumers in Beijing (n = 234), aiming to explain the intention toward purchasing traceable beef using the theory of planned behavior (TPB). Based on the TPB, the present study has added new variable: past experience. Structu...
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ژورنال
عنوان ژورنال: Food Control
سال: 2018
ISSN: 0956-7135
DOI: 10.1016/j.foodcont.2018.03.035